Essio
Blog

Getting found in AI search

Shoppers increasingly ask ChatGPT, Copilot and Google's AI what to buy. These are plain-English guides on how that works — and how to make sure your products are the ones it recommends.

How AI shopping assistants actually choose which products to recommend

When someone asks an AI for a product recommendation, a lot happens in a second. Here's what the assistant is actually doing — and why some listings get named while near-identical ones get skipped.

Read →

GEO vs SEO: what changes when buyers ask AI instead of Google

GEO isn't SEO with a new logo. Some of your SEO instincts still help; others quietly work against you when the destination is an AI answer instead of a ranked list.

Read →

Your product photos can make listings more precise — here's how AI reads them

A good description says what's true about a product. A photo helps the AI see what's true — so the copy gets more specific without making anything up.

Read →
Don't just read about it — measure it. Run a free AI Visibility audit on your products and see exactly what's holding each one back.
Run a free audit →

Essio · See why your products are invisible in ChatGPT — and fix them.